Industry Insights

Industry Insights

AI Trends & Industry Insights

How Retail & E-commerce Companies Can Ensure AI Fairness in Customer Interactions

The Rise of AI in Retail: A Double-Edged Sword AI is transforming the retail and e-commerce landscape, enabling hyper-personalization, dynamic pricing, and AI-driven customer support. But while these advancements promise efficiency and growth, they also introduce risks—bias in AI recommendations, discriminatory pricing models, and unfair treatment in automated decision-making.